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You have probably heard the term “SEO” a million times. Maybe you already know that it stands for “search engine optimization” too. But, do you really know and understand what it means for your business website?
You see, I talk to business owners every single week who have the same misconception – they think that they only have to set up their site ONE time and Google will keep it ranked forever. Unfortunately, that is a MYTH.
-->> Google moves rankings around ALL DAY LONG. Unless you know that and understand how to work with it, your site is doomed.
SEO is not a one time event. You should definitely optimize your site when it is built, but that is also an ongoing process that needs to be going all the time.
Did you know that you need to do extensive keyword research before building out your site's content?
Did you know that you need to add certain keyword phrases to your headings and content?
Do you know how to use images to create better SEO for your site?
These are just three of the many important things to think about when it comes to on-site SEO. That does not even include what needs to be done off-site.
Links, keywords and pagerank used to be all the buzz when people first started talking about search engine optimization. Now we know that keyword abuse has caused search engines to crack down on keyword stuffing and on sites that make use of that sort of content.
Outbound links are also not as important as they used to be.
Pagerank has also become a more dubious metric since websites with a low pagerank can actually do far better in search engine rankings than some sites with a much higher pagerank.
-->> The bottom line is that content is the lifeblood of your website.
What this means is that strong content with valid keywords used appropriately will help your website to rank well overall. Gaming the system or trying to trick the search engine's algorithms may work in the short term, but you need to think in terms of long range optimization that is done properly.
I can help you develop a strong content plan for your site or blog that will ensure that you get ranked and stay there over the long term.